LOS ANGELES – Shoppers are making more quick trips to Whole Foods stores that have installed Amazon.com (AMZN.O) lockers, giving the natural and organic retailer a new way to boost sales, research from location data advertising firm inMarket showed on Monday.
Short “micro” visits, defined as three to five minutes in length, were up 11 percent at stores with lockers since Amazon closed its purchase of Whole Foods on Aug. 28, according to an inMarket report provided exclusively to Reuters News.
That compares with the 7 percent gain at stores in the same cities that do not have the banks of lockers, inMarket said.
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