Shoppers’ Big Peeve? Standing In Line
June 17, 2014 | 1 min to read
People would rather shop at their local grocery store than anywhere else, but retailers make it tough. Long lines, crowded parking lots and not-helpful help all send them scampering elsewhere.
To win more trips, spending and future loyalty, a new report from consulting company PwC says stores will have to abandon general marketing and merchandising strategies, and instead tailor stores and regions to more effectively connect with the specific tastes of key sub-segments.
The survey, based on responses from 1,000 U.S. consumers, reports that 83% prefer shopping at traditional grocery stores, with “close to home” still the major reason they make their selection.
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