WASHINGTONSafeway Inc. is attempting to capitalize on the success of its incentive-based health plan by offering to set up similar programs at other employers for a share of the cost savings it generates.
Ken Shachmut, Safeway senior vp and executive vp of Safeway Health, a newly formed subsidiary of the Oakland, Calif.-based grocery store chain, announced its new business venture during a keynote address in Washington at the Business Health Agenda 2010 sponsored by the National Business Group on Health.
While it may seem incongruous that a grocery store chain would enter the health plan business, Mr. Shachmut said there are several other examples of innovation coming from outside a traditional business sector.
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