Roche Bros., the Massachusetts-based family owned grocer, and Unata, the award-winning provider of 1-to-1 digital solutions for grocers, announced today Roche Bros. selected Unata to build an enhanced eCommerce and omni-channel shopping experience. Customers of their 18 Roche Bros. and Sudbury Farms locations will benefit from the new platform, which will facilitate home delivery in eastern and central Massachusetts, and curbside pickup at a growing number of store locations.
Roche Bros. selected Unata due to their award-winning interface design, omni-channel expertise and ability to power 1-to-1 personalized experiences across all eCommerce elements. Roche Bros. prides itself on family tradition, quality foods and great customer service and believes Unata is the right partner to streamline its digital experience so it is easier for their customers to plan and shop the way they want.
Unata’s proprietary machine-learning recommendation engine and personalized search technology, which was built by former MIT research fellow and now Unata’s VP of Engineering Diego Maniloff, will be at the heart of the new Roche Bros. eCommerce experience. With the platform’s ability to continuously learn about each shopper’s individual purchasing behaviors over time, Roche Bros. will provide a completely 1-to-1 personalized shopping experience to their customers, including:
- 1-to-1 Personalized Homepage: The homepage will be 1-to-1 personalized for each shopper, listing the most relevant products and offers based on their purchase history.
- 1-to-1 Product Recommendations: Shoppers will be presented with 1-to-1 product recommendations across the online shopping experience, including related items to their current Shopping Cart.
- 1-to-1 Product Catalog: Each shopper will see a personalized version of the product catalog, with the most relevant items for the shopper provided in each department.
- 1-to-1 Sales Notifications: Shoppers will receive personalized notifications about sales and offers on products they have purchased before and on related products that they might like.
In addition to creating a more personalized customer experience, Unata’s platform includes:
- Shop by Attribute: Shoppers can organize and browse products based on attributes such as organic, on-sale, local, gluten-free and more.
- Complex Promotion Support: Shoppers can access all in-store specials, including complex promotions, within the eCommerce experience.
- Order Management: Roche Bros. associates can manage online orders through their new Unata-powered dashboard.
- Content Targeting: Roche Bros. associates can target and manage promoted content to their shoppers.
“In addition to Unata’s market-leading platform capabilities, we have selected Unata because of their ability to become our long-term digital partner,” said Geoff Farrington, Senior eCommerce Manager at Roche Bros. “We’re committed to building the best digital customer experience possible and believe Unata is the right partner to help us do that with their digital expertise, long-term vision, collaborative working style and agile software development approach.”
“We’re thrilled to announce our partnership with Roche Bros., a long-standing, family-owned grocer dedicated to the customer experience,” said Chris Bryson, Unata CEO. “We know the new experience will not only help them deliver on their promise of customer service, but also provide a 1-to-1 shopper experience putting them miles ahead of their competitors.”
Source: Unata
