Reporting from Chicago— Danny Meyer began doing most of the household grocery shopping when his fiancee started graduate school.
Meyer goes to Whole Foods in Chicago for produce and specialty items, Jewel-Osco for staples and Trader Joe's when he needs to really stock up. He says he is not particularly brand-loyal and is susceptible to impulse buys.
"I walk in and go with the flow of the store, going aisle by aisle," he said. "I like to walk through all the aisles even if I don't think I need anything there, because sometimes something will catch my eye."
Meyer, 35, is part of a growing contingent of men taking over grocery duty. Experts say the trend has been building slowly for decades. But the recession hit men disproportionately with layoffs and left many of them home to manage the household.
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