Report: Value & Flavor Trump Healthy Menu Selections

CHICAGO — US restaurant sales were hit hard by the recession, and not surprisingly, foodservice purveyors tried to maintain sales and attract customers by promoting value. However, noticeably absent from these "value menus" are healthy dishes with fresh vegetables, fruits and other nutritious ingredients.

According to the latest research from Mintel Foodservice, 41% of restaurant-goers think eating healthfully at their favorite eateries is more expensive than not eating healthfully. Meanwhile, 14% look for the cheapest items on the menu when deciding what to order.

"This kind of price sensitivity gives rise to the concern that, as people cut spending, they are also likely to cut back on healthy food options," says Eric Giandelone, director of Mintel Foodservice. "The perception that healthy foods are also higher priced is a challenge for restaurant operators, who are under their own pressure to add healthier menu items, not only from consumers but also the government."

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