When Medley-based Quirch Foods, a large national and international distributor of fresh and frozen foods, learned that the storage freezer at one of its customers in Palm Beach County had broken down, company executives acted swiftly.
“We immediately sent them one of our refrigerated trucks and left it with them until their freezer was repaired,” said Frank Grande, president of family-owned Quirch Foods.
“It’s a small business, and without a freezer, they would have lost their frozen food inventory and a lot of money. If our customers do well, we do well,” said Grande, who joined Quirch (pronounced ‘keerch’ — it almost rhymes with ‘ear’) in 2007 as vice president of sales after a 21-year marketing career with Procter & Gamble.
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