Store brands once had only one thing going for them: price. The tides are turning, however, as more retailers are investing in superior products and impactful marketing for their private-label goods, and consumers seeing not only value but high quality.
So says a new Nielsen report released last week, which found private-label brands are growing in the U.S., and perceptions of their quality has been increasing for the past few years.
The research included a survey of more than 30,000 consumers in 60 countries, revealing that nearly three-fourths of consumers believe private label has increased in quality and that buying these products is better value for the money. It’s especially relevant in commodity-driven, high-purchase categories where consumers perceive little differentiation: milk, rice, bread, and eggs, among others.
To read the rest of the story, please go to: Specialty Food News
