Private-Label Consumer Goods Making Mark On Public

For many generations, the average consumer woke up every morning and reached for their favorite cereal, let's say, Kellogg’s Frosted Flakes.

Later, they lunched on a sandwich of Skippy peanut butter and Smuckers [SJM 57.93 -0.20 (-0.34%) ] jam on Wonder Bread. Then they washed their hands with Dial and rinsed their mouths with Listerine.

No more.

Today, consumers don't always reach for a brand-name. Private-label, or store-brand, grocery items have become increasingly popular across many product categories, and the trend is not likely to diminish in the future, according to Bill Pecoriello, president of Consumer Edge Research.

But that doesn't mean all categories of consumer products will be affected in the same way.

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