Rocklin, CA— Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness, will return this October at hundreds of Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, created by Consumer Effects International, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure® affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.
“Pink Ribbon Produce brings together retailers, produce partners and consumers to support a cause that directly impacts many people within our community,” said Debbie Augustine, CEO of Consumer Effects International. “Breast Cancer has touched many of our friends and family and this opportunity allows us to do our part in supporting research to find a cure, educating the public about early detection and making a difference in the lives of thousands of women.”
Produce Partners: Produce partners supporting this year’s Pink Ribbon campaign include:
Alpine Fresh
Andrew & Williamson
Beach Street Farms
Beachside Produce, LLC
Country Fresh
Custom Pak
Del Monte Fresh Produce
Desert Glory
Dole
Double Diamond
Earthbound Farm
Fowler Packing
Fresh Express
Gurda Gardens
Highline Mushrooms
Nature’s Way
NewStar
Paramount Citrus
Rainier Fruit Company
Seald Sweet
Southern Specialties
Sunlight International
Sunset Produce
Topline Produce
Harris Teeter
Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is the 25th largest supermarket in the U.S. with 2009 sales of $3.827 billion. The grocery store chain employs over 21,000 associates and has 199 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida, and the District of Columbia. www.harristeeter.com/.
Meijer
Meijer is a Grand Rapids, Michigan, based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.
Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 128 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American-owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s approximately 24,000 associates collectively own 52% of the company’s privately held stock. For additional information, visit www.pricechopper.com.
Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
Consumer Effects International
Pink Ribbon Produce is developed and executed by Consumer Effects International, a leading consumer marketing agency for the retail and produce industries. With a highly developed knowledge base in retail marketing, merchandising, supply sell-in and public relations, Consumer Effects develops retailer specific custom sales campaigns nationwide. Their efforts focus on driving the consumption of fruit and vegetables in the marketplace through successful in-store programs.
Source: Susan G. Komen for the Cure