Pepper Announces Expansion of Smart Solutions for Independent Foodservice Distributors
May 9, 2024 | 2 min to read
In a bid to transform digital advertising in the foodservice sector, Pepper has expanded its Smart Solutions platform, enabling independent food distributors to leverage powerful digital advertising opportunities. This platform connects manufacturers to over 25,000 operators, facilitating various advertising modules within the Pepper app. Early results show an impressive return on ad sales of up to 15x. As leaders like Cassie Verdecchia from Schenck Foods and Quan Ngo from Aspire Bakeries endorse its benefits, Pepper aims to further enhance growth for independent distributors.
NEW YORK — In a strategic move to empower independent food distributors and revolutionize digital advertising in the foodservice industry, Pepper is thrilled to announce the expansion of Smart Solutions – a groundbreaking digital advertising and promotion platform. By harnessing a network that represents over $20 billion in distributor sales, Smart Solutions offers powerful digital advertising opportunities for manufacturers, providing a reach to more than 25,000 operators.
“Manufacturers have been telling us that they’re ready for digital advertising,” according to Bowie Cheung, CEO at Pepper. “Smart Solutions is a platform that enables digital ads and promotions in a way that allows manufacturers to drive measurable sales growth for the independents.”
Smart Solutions, integrated within the Pepper app, offers manufacturers several modules to advertise with, including native banner ads, sponsored search keywords and lead generation through sample requests. Campaign results are monitored and reported back to participating suppliers, maintaining transparency into campaign effectiveness. Early campaign results have shown an average of 8x return on ad sales (ROAS), while certain campaigns have seen as much as 15x return on investment.
Distributors who pioneered Smart Solutions in partnership with Pepper have expressed excitement about the expansion, as evidenced by the President of Schenck Foods, Cassie Verdecchia, who said “I love the idea of these manufacturers being able to advertise on the app. It brings a lot of success from top to bottom.”
Meanwhile, manufacturers gain an unprecedented advantage with Smart Solutions by digitally promoting their offerings, expanding brand reach exponentially, and reducing the amount of human capital it traditionally takes to promote items in the foodservice arena.
“Pepper and Smart Solutions are the ‘X-Factor’ for us in the independent distribution space,” says Quan Ngo, Division Vice President at Aspire Bakeries.
Pepper is excited to continue expanding adoption of Smart Solutions, continuing to fuel the growth engine for independent food distributors.
For further information about Smart Solutions or to participate in this innovative program, please visit http://lets.usepepper.com/smartsolutions.
About Pepper
Pepper is an eCommerce platform designed to be the growth engine for independent distributors. The platform delivers a best-in-class shopping experience for foodservice, convenience stores, and other marketplaces. Pepper also offers a suite of AI powered tools for the distributor sales rep and customers to grow market share.