More than 1,700 people have signed a petition urging Trader Joe’s to change the labeling of some of its international food products, calling the grocery chain’s branding “racist.”
“The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes,” the petition, which a California high school senior launched two weeks ago, reads.
It cites “Trader Ming’s,” the grocery chain’s label for its Chinese products, “Arabian Joe,” for its Middle Eastern products, “Trader José,” for its Mexican products, and a handful of others as examples.
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