Online grocery shoppers seem attracted to smart home speakers.
Based on a new global research, consumers who shop for groceries online are more likely to use or plan to purchase a voice-controlled smart speaker, such as Amazon Echo or Google Home.
Online grocery shoppers are defined as those who say they have main or joint responsibility for the household food shopping and have purchased a grocery product online in the past six months, according to the study by Global Web Index.
The study comprised a survey of 78,000 internet users 16 to 64 years old, including 25,000 online grocery shoppers.
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