Online grocery is here and poised for steady growth in the next decade with Amazon expected to lead the charge.
Multiple surveys reveal that 11% of consumers are already buying groceries online. A study by Brick Meets Click found more than 10% of the 22,000 shoppers recently interviewed had made a grocery purchase online in the last 30 days.
A white paper by Kantar Research last year, noted that 11% of shoppers had purchased grocery items online in the past 90 days. Of that, 56% purchased those groceries from Amazon and that was prior to the launch of Amazon Prime Fresh. Anne Zybowski, a retail analyst with Kantar Retail, notes that Amazon has set the competitive bar for the grocery industry.
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