On Target Video Series: The Retailer’s Food and Beverage Journey
August 23, 2024 | 1 min to read
Target has transformed its food and beverage category from merely selling products to celebrating them, providing customers with value, quality, and inspiration. By revamping its assortment of owned and national brands, Target enhances the shopping experience, supported by Rick Gomez, John Conlin, Amy Probst, and Jasmine Vasquez who share insights into this evolution in the latest episode of their video series, On Target.
Target’s food and beverage category is one delicious way we bring consumers the value, quality, ease and inspiration they love. But how did we transform from selling food and beverage to celebrating it? Over the years, we’ve evolved our business — revamping our assortment of owned brands, national brands and new and emerging brands to better serve consumers’ needs and keep them coming back for more. We designed our food and beverage assortment to be an important part of the overall Target shopping experience, supported by our same-day services, digital offerings, Target Circle and more.
In this episode of our video series — On Target — go behind the scenes of our food and beverage business with leaders including Rick Gomez, executive vice president and chief commercial officer; John Conlin, senior vice president of merchandising, food and beverage; Amy Probst, senior vice president of food and beverage supply chain; and Jasmine Vasquez, vice president of food and beverage owned brands.
To read the rest of the story, please go to: Target