New System Lights Up Hy-Vee Lines

Your ice cream is melting. Your rotisserie chicken is getting cold. And you’re tapping your foot and shooting dirty looks at the person in front of you.

Long waits at the checkout are one of the biggest complaints people have about grocery shopping.

Supermarket operator Hy-Vee hopes shorter lines will make for happier, more loyal customers. The West Des Moines company is experimenting with a new system designed to slash wait times and make it easier for shoppers to identify the shortest line.

To read the rest of the story, please go to: Omaha World-Herald