New Crystal Light Liquid: Water Reinvented, Sales Reinvigorated

NORTHFIELD, Ill.  – Free tap water orders mean lost beverage profits for restaurants. As more consumers continue to choose water and avoid carbonated soft drinks when eating out, operators need a solution that appeals to health-conscious diners to regain this lost revenue. New Crystal Light Liquid concentrate delivers a refreshing, sugar-free, low-calorie drink with ease – simply pump, fill and serve your way to new beverage profits with no special equipment needed.

Tap water orders are cutting into beverage profits across the restaurant industry. From 2009 to 2014, water only orders increased by 90 million servings, while soft drink orders decreased by 590 million servings over the same period.1 Crystal Light Liquid turns free tap water orders into new profits by creating a delicious beverage when mixed just with plain water. For example, four pumps of Crystal Light Liquid Strawberry Kiwi added to a 20-ounce cup of ice and water produces a Strawberry Kiwi beverage with bold fruit flavor and just 10 calories. That’s a sale that could have been lost to a free tap water order – in fact, in a recent study, adding Crystal Light to the menu increased non-alcoholic beverage spending by 10%!2 Consumers trust the number one-selling brand of non-carbonated sugar-free drink mix3 to offer satisfying flavor they can feel good about.

Crystal Light Liquid, packed in 32-ounce bottles and available in Raspberry and Strawberry Kiwi flavors, also makes it simple to expand your beverage menu with new beverage recipes. Add to tea or lemonade to charge a premium for on-trend flavored classics. Or, use Crystal Light Liquid as a flavorful accent to create new specialty drinks that build incremental beverage profits – all with common back-of-house ingredients, like sparkling water, citrus, herbs, and other beverages. You’ll love the ease, on-trend flavor and profit potential of this new offering from Crystal Light!

To learn more about new Crystal Light Liquid, contact your Kraft sales representative today or visit www.kraftfoodservice.com/CLLiquid.

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ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.

ABOUT KRAFT FOODSERVICE

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.Kraftfoodservice.com for more information.

Source: Kraft Foodservice