Membership-Based Delivery Services Beginning To Disrupt Grocery Industry

The cost and complexity of delivering groceries is what ultimately led to the downfall of Webvan and other startups that have tried to disrupt the $600 billion-a-year grocery industry.

But a new wave of promising delivery startups are relying on a tried-and-true model to disrupt groceries: membership.

Membership grocery services help secure consumers as repeat customers and allow companies to lower individual shipping fees on every order. Shipping fees are typically a big barrier to grocery delivery because orders must be delivered fast to guarantee freshness.

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