McDonald's Corp. is setting new bars for everything from how it sources food to how much healthy food it serves as it tries to do a better job of connecting with socially conscious customers.
Chief Executive Don Thompson announced the strategy this week at a biannual convention for franchisees and others who work with the world's largest restaurant company. The corporate social responsibility and sustainability framework focuses on goals McDonald's aims to achieve by 2020 in five areas — food, sourcing, planet, people and community.
McDonald's targets have the potential to lead to big changes at its more than 35,000 restaurants around the world and the massive network of suppliers that sell it everything from beef to boxes. They could also lead to higher sales if they catch on with diners, a boost McDonald's could use after turning in a string of disappointing results.
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