McDonald’s is Investing $100 Million to Bring Customers Back After E. coli Outbreak
November 21, 2024 | 1 min to read
McDonald’s is allocating $100 million to restore consumer confidence after a recent E. coli outbreak linked to slivered onions on its Quarter Pounder hamburgers. Of this amount, $65 million targets the franchises most affected by the situation. The U.S. Centers for Disease Control and Prevention identified the onions as the likely source, prompting Taylor Farms in California to recall the implicated product.
McDonald’s is investing $100 million to bring customers back to stores after an outbreak of E. coli food poisoning tied to onions on the fast-food giant’s Quarter Pounder hamburgers.
The investments include $65 million that will go directly to the hardest-hit franchises, the company said.
The U.S. Centers for Disease Control and Prevention has said that slivered onions on the Quarter Pounders were the likely source of the E. coli. Taylor Farms in California recalled onions potentially linked to the outbreak.
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