McDonald’s Corp. Chief Executive Officer Steve Easterbrook is keeping a close watch on food safety as he rolls out fresh beef at the fast-food chain, aiming to avoid problems that continue to roil Chipotle Mexican Grill Inc.almost two years after an E. coli crisis.
“The absolute No. 1 priority for us is food safety,” Easterbrook said in an interview with Erik Schatzker on Bloomberg Television Wednesday. “We never take that for granted.”
After a successful round of testing, McDonald’s announced plans in Marchto roll out fresh beef in its quarter-pound burgers at the majority of U.S. restaurants by next year. The shift means swapping out frozen patties and dealing with something that’s different to source, transport, store and cook, Easterbrook said.
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