McDonald's 'Build Your Burger' Trial Comes To San Diego

Customers at two San Diego-area McDonald’s restaurants can now use a tablet to build their own customized burgers with a menu of 20 new mix-and-match fixings, and receive more personal attention from employees.

The burger chain began testing the Build Your Burger concept at two Orange County stores last year in an effort to win over more young people, and last month expanded the trial to San Diego’s Midway and Santee stores.

The concept features the same burger patties found on a Quarter Pounder sandwich, but freshly grilled for each custom order. The patty is served on a buttered and toasted roll of your choice (artisan or brioche), and dressed with your choice of cheeses, guacamole, grilled mushrooms, pickled jalapenos, garlic aioli and other toppings. One of these a la carte sandwiches rings up at $5.49 plus tax. Bacon, the only “extra” that costs extra, adds 80 cents to the total.

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