Hunt Valley, MD —McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavor, is kicking off a yearlong 125th anniversary celebration by launching its “Flavor of Together” campaign. McCormick’s overall goal of this initiative is to unite people around the world as they share 1.25 million stories about the special roles food and flavor play in our lives.
“Flavor has the power to bring us together across continents and cultures,” said Alan D. Wilson, Chairman, President and CEO of McCormick. “Most people know McCormick as an essential part of their spice rack, but McCormick's flavor innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavored by McCormick every day.”
McCormick For Chefs®, McCormick’s Food Away From Home division, is helping to celebrate 125 years of leading flavor innovation by asking culinary professionals from all corners of the globe to share their flavor stories (#M4CFlavorStory). For every story shared on any of McCormick’s brand websites or social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need. To help inspire a passionate conversation about flavor, McCormick will engage and educate people about exciting food trends and how flavors and cuisines travel across cultures. People can follow along at FlavorofTogether.com
Megan Ford, Vice President of Sales and Marketing, US Industrial Group, McCormick & Company, said, “This campaign will inspire professional chefs and consumers from around the world to share their passion for flavor, all while benefiting a good cause.”
To support the campaign, McCormick is integrating the special anniversary edition of its influential annual Flavor Forecast® report, a global summary of insights into what the world will be eating next. The McCormick® Flavor Forecast® 2014: 125th Anniversary Edition reveals five flavor insights including: Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World Tour and Charmed by Brazil. McCormick will bring the Flavor Forecast insights to life through monthly online video content and a steady stream of world-view stories found at FlavorofTogether.com. For more information on this year’s Flavor Forecast, including detailed descriptions of each insight, on-trend recipes, imagery and more, please visit www.McCormickForChefs.com/FlavorForecast.
About McCormick & Company, Incorporated:
McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavor leader it is today. For more information, visit www.mccormickcorporation.com.
About McCormick For Chefs – The Flavor Expert:
McCormick For Chefs®—McCormick’s Food Away From Home division—provides unrivaled solutions to the distinct needs of professional foodservice with its McCormick Culinary®, Lawry’s®, OLD BAY®, Thai Kitchen® and Zatarain’s® products. Chefs and operators can be confident that McCormick brings more sensory science experience, product innovation and flavor expertise for quality taste experiences. For more information and recipe ideas, visit www.McCormickForChefs.com. Follow-us
on Facebook at www.facebook.com/mccormickforchefs or find us on Twitter at http://twitter.com/#!/McCormick4Chefs.
Source: McCormick For Chefs
