Columbia, MD — Marriner Marketing Communications strengthens its management team with the hire of Brenda Fried as Director of Business Development. With more than 20 years of brand management experience, Fried possesses valuable business-shaping insights and an understanding of how marketing communications programs drive results for an organization.
Fried began her foodservice career with Mobil Chemical Company's Plastic Packaging Division, which manufactured foodservice disposables (now Pactiv Corporation). Additional marketing and foodservice industry insights were gained while with The Chinet Company, GOJO Industries, Inc. (makers of PURELL® instant hand sanitizer) and Produce for Better Health Foundation. Most recently Fried served as the Vice President of Marketing at Frymaster.
Fried also leveraged her expertise in strategic planning, brand management and new product development from ideation through commercialization to support national account initiatives with McDonald's, Burger King, Subway, KFC, SYSCO, US Foods and Gordon Foodservice.
"We are very pleased to have Brenda as a part of our growing team of industry experts. She brings to our organization a wide variety of marketing management experience and a unique perspective with her many years in the industry," said Tighe Merkert, President of Marriner Marketing Communications. "She knows first-hand how important a strong agency partner can be for a customer in building influential brands."
Fried added, "Throughout my time in the industry, I'd heard so many positive things about Marriner as an agency, it was only natural they were my next career move. I look forward to making the most use of my past experience to connect prospective clients with the Marriner team's proven ability to apply clarity and creativity in making their brands successful."
Fried is also a published author, member of multiple professional organizations including the Women's Foodservice Forum and a past recipient of the IFMA Spark Plug Award.
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Perdue Farms, Rich Products Corporation, Ferrero U.S.A./Nutella, McCormick & Company, Zatarain's, Butterball, Vulcan, Wolf & Berkel, Marriott International, The Ritz-Carlton Hotel Company, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
Source: Marriner Marketing Communications
