ATLANTA – Market Force’s newest syndicated research covering grocery retailers suggests that consumers are still focused on pricing and promotions, but that slowing inflation has allowed them to also choose grocers based on convenience, cleanliness, and variety of merchandise available. H-E-B, Fry’s, King Soopers, Brookshire Grocery and Food Lion rank at the top of consumer preference, receiving the highest proportion of consumer spending across 40+ grocery brands named in the study. Interestingly, “loyalty” to a grocery brand, doesn’t necessarily translate to higher consumer proportional spending. Trader Joe’s, Wegman’s, Publix, ALDI and Sam’s Club all rank high in Market Force’s loyalty index, but consumers using these brands spread their grocery dollars around.
From a consumer experience perspective, Wegman’s, Publix, Trader Joe’s H-E-B and Sam’s Club rank near the top of the list of grocers, receiving high marks in a number of experience categories. For these grocers, shopping experience clearly drives stated loyalty. Consumers’ disconnect between loyalty and share of wallet, entails the economic side of experience – with value clearly driving share of wallet for the top contenders. Value here is defined as: good sales and promotions, value for money spent, and good loyalty and rewards programs.
Finally, in brand image terms, consumers give high marks to Trader Joe’s, H-E-B, Grocery Outlet and Amazon Fresh.
The grocery space is hyper competitive with continued investment and growth continuing for major retailers. To learn about the ranking study, visit with the Market Force team at the NGA show in Las Vegas, or call to set up a personalized tour through the results.
NGA Show, Las Vegas March 10-12, 2024
https://www.thengashow.com/
To access the grocery study results please visit:
https://www.marketforce.com/grocery-research-2024-access
Brands and analysts interested in a full walkthrough of results can schedule a briefing at:
https://www.marketforce.com/schedule-a-briefing
Join our growing consumer panel at:
https://panel.marketforce.com/become-a-panelist
About Market Force Information
Market Force helps leading global brands improve the customer experience and operations at each location. Through an integrated services package including mystery shopping, site audits, contact center, social reviews, surveys, employee engagement and analytics Market Force drives consistent growth and profitability for its valued clients.
Market Force provides solutions for restaurants, big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more.
