LSU AgCenter Connects Producers With Buyers

NEW ORLEANS – The LSU AgCenter’s MarketReady training program is preparing small farmers and ranchers to develop supplier relationships with restaurants, grocery stores, wholesalers and foodservice buyers.

Demand has been growing in the marketplace for local products for a number of years, yet many producers are hesitant or unprepared to engage in those markets, according to LSU AgCenter economist John Westra.

At recent training sessions in New Orleans and Hammond, participants heard from food buyers, who explained what’s required in order to market to a new set of customers that even include farm-to- school marketing, Westra said.

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