Canada’s largest grocer is trying out a new discount small-store format in a bid to attract more customers in urban areas.
Loblaw Cos. Ltd. (TSX:L) said it opened the new 10,000-square foot store a few weeks ago in Calgary.
The location, named The Box by No Frills, offers “hard discounts and an everyday low price” on groceries and other merchandise, Sarah Davis, Loblaw’s chief financial officer said in a conference call Wednesday.
“We are trying that as a pilot to see, ’Is it something that we can infill in a lot of areas of Canada because it’s only 10,000 square feet?’ ” she told investors from the company’s Brampton, Ont.-headquarters.
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