Kroger's Local Lineup Driving Sales
October 17, 2013 | 1 min to read
Courting local beer drinkers, Kroger Co. this month will stock Wiedemann’s Special Lager on shelves at most of its stores in Greater Cincinnati and Northern Kentucky.
The move is another bid by the nation’s largest supermarket operator to tap thirsty customers driving the U.S. craft brewing boom.
More importantly, it’s the latest example of how Cincinnati-based Kroger drafts popular local brands to win loyal shoppers, beat the competition and bolster profits. So serious is Kroger about the “shop local” model that it’s being replicated in more than 2,400 stores across the U.S.
“Beer is a wonderful opportunity for us – it plays into a bigger trend of committing to local products,” Kroger chief executive David Dillon told The Enquirer earlier this year. “Beer plays into that, and we’re doing really well with it. It’s all about selling more of what people want.”
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