Kroger Launches A New Fresh Food Concept

Kroger Co. is about to open a new store brand focused on fresh produce, food preparation advice and high-quality prepared foods.

It will open its first Main & Vine shop in the Seattle-area town of Gig Harbor, Wash. Cincinnati-based Kroger, the nation’s largest operator of traditional supermarkets, already runs Quality Food Center and Fred Meyer supermarkets in the Seattle area.

Kroger (NYSE: KR) said on its Main & Vine website that the store is opening soon. It said in a promotional email that it’s “counting down the days” until the store opens.

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