Kraft Foodservice Aims To Elevate Efficiency With New Kraft Dressings 32-Oz Salad Bar Bottles

NORTHFIELD, Ill — Kraft Foodservice is excited to introduce new Kraft Dressings 32-oz bottle format. The new line will offer the same premium shelf stable Kraft-Dressings customers know and love, but in a 32-oz pour bottle format for added convenience and less mess.

Developed for efficiency, the new ready-to-display salad bar bottles go from case to salad bar or service station with no container prep needed. Plus, the new bottle has a spout cap for added convenience so patrons can properly pour the amount of dressing they want with no mess. Both consumers and operators will appreciate that the easy pour bottle helps minimizes spills and helps keep the salad bar clean. Our line of salad bar bottles are shelf stable and can be stored at room temperature until opened, so operators can eliminate concerns of temperature control.

With distinctive and balanced flavors, Kraft Dressings always delivers a consistently delicious product with superior cling for better performance and rich texture. Kraft Dressings 32-oz bottles are available in the following popular flavors:

  • Ranch: Rich, creamy dairy flavor with visible herbs and spices
  • Light Ranch: Same great Kraft Ranch flavor, with less fat and fewer calories
  • Blue Cheese: Even pour and a chunky texture with a hint of garlic
  • Creamy Caesar: Classic Caesar flavor with aged Romano and Parmesan cheeses and a special blend of spices
  • Balsamic Vinaigrette: Sweet with hearty balsamic vinegar, rich olive notes and herbs
  • Fat Free Raspberry Vinaigrette: The sweet, tart flavor of raspberries in a fat-free tangy vinaigrette
  • Light Italian: Bold and tangy Italian dressing with less fat and calories
  • Catalina: A red French-style dressing with a sweet tomato flavor and a touch of garlic
  • Honey Mustard: Perfect blend of sweet honey and tangy mustard
  • Thousand Island: Rich and robust dressing with tomato flavor and tart pickle relish

When it comes to salads, consumers want choices of portion sizes, as well as a variety of dressing options. And customization is key. According to a recent Technomic report, 53% of surveyed consumers say they generally prefer to build their own salad, rather than ordering selections from a menu.1 With Kraft Dressings 32-oz Salad Bar bottle, operators can meet demand by offering customers their favorite dressing flavors next to their favorite salad ingredients.

Kraft Foodservice delivers a wide selection of dressing flavors and formats to operators, and Kraft Dressings 32-oz Salad Bar format is the newest addition.

1 Technomic, “Left Side of the Menu: Soup & Salad Consumer Trend Report” February 2014

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ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

ABOUT KRAFT FOODSERVICE

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information.

Source: Kraft Foodservice