Bayonne, NJ – Kayco announced today that beginning in March, more than 20 new and traditional Kosher-for-Passover products will be available in Whole Foods Market stores nationwide. Kayco is the leading kosher food distributor, representing trusted brands such as Gefen, Hadar, Chef Jeff, Kedem, Yehuda, Glicks, Fox’s, and Harrison’s among others.
Kayco Executive Vice President Harold Weiss says the company’s partnership with America’s favorite purveyor of natural foods began over a decade ago in response to growing consumer demand for products that fit both kosher and healthy lifestyles.
“Our palates have gravitated toward creative cuisines and sophisticated food trends,” Weiss explains. “People today are genuinely interested in food – not just for the way it tastes, but how it’s produced and what that means to their overall health. They expect convenience, and they no longer want to choose between delicious and healthy just because it’s Passover.”
As the premier distributor of kosher food in the United States, Kayco stands for variety, quality, and convenience. That legacy goes hand-in-hand with Whole Foods Market’s commitment to unique products that meet the highest standards and fit a variety of dietary needs. Shoppers can find a full array of organic, fair trade, vegan, natural options from Kayco that are free of gluten, GMOs, preservatives, and artificial ingredients.
“Like Whole Foods Market, Kayco is constantly seeking out innovative products and conscientious producers. Thanks to them, our customers will find new and traditional Passover items from one of the most trusted brands on our shelves every year,” says Christina Pearson, Global Grocery Category Manager at Whole Foods Market.
Spanning more than a decade of collaboration, Kayco and Whole Foods Market have offered more than 100 different products for Passover. Today they have refined a selection of products that span many categories for the Passover consumer, including grape juice, baked goods, candies and matzo products.
“At the same time, Whole Foods Market offers unique products from Kayco brands that can be used by everyone, from Harrison’s Fair Trade chocolate chips for snacking and baking to the only Biodynamic Grape Juice produced in the United States by Kedem. From Glick’s macaroons to Yehuda gluten-free matzo, the shopping experience for Passover is unbeatable,” adds Weiss.
Whole Foods Market stores nationwide will carry a diverse selection of Passover favorites and new releases from Kayco starting in March, 2019. Products include:
• Kedem Biodynamic Grape Juice
• Yehuda Matzoh: Organic Whole Wheat and Gluten-Free varieties (Everything, Original, Cinnamon, Unsalted)
• Yehuda Regular, Panko-style, and Gluten-Free Matzoh Meal
• Kedem Gourmet Tilapia Gefilte Fish
• Sea Castle Seaweed Snacks
• Gefen Roasted Chestnuts
• Glick’s Macaroons (regular and Gluten-Free varieties)
• Eylon All-Natural Marshmallows (Vanilla and Vanilla Minis)
• Harrison’s Bittersweet Chocolate Chips, Fruit Smiles, Jelly Rings, and Fruit Slices
In addition, Gefen Gluten-Free Pastas (shells, wide noodles, elbows, and lasagna) will be available at select Whole Foods Market from coast to coast.
About Kayco
NJ-based Kayco (www.Kayco.com) is the leading Kosher food distributor in America, with a variety of brands and products available at supermarkets, independent grocers, kosher food stores and natural food stores throughout the USA.
