Is Amazon The Next Looming Battle For Kroger?

Kroger is aggressively expanding its ClickList service across markets in the U.S., allowing customers to order groceries online and pick them up at stores.

The move stakes Kroger's claim in the volatile, but rapidly growing e-commerce market for groceries. It also comes as a non-traditional rival has elbowed its way into the industry: Amazon. The Seattle-based e-commerce giant is growing its Prime Now service – now available in 27 U.S. cities, including Cincinnati.

Kroger acquired the prototype for its online service in 2014 when it bought North Carolina's Harris Teeter. Testing began here last fall, but that phase appears to be over. A third of the Kroger stores in the Cincinnati market are getting ClickList by the end of the year, under the company's massive $4 billion capital expansion plan.

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