Introducing Pure Kraft Mayonnaise

Northfield, Ill. – To meet the growing demand for cleaner ingredient lines, Kraft Foodservice recently introduced the PURE Kraft brand – a collection of products made with no artificial colors, flavors or preservatives. Today, Kraft Foodservice is excited to introduce PURE Kraft Mayonnaise, a simple, flavorful mayonnaise containing no artificial colors, no artificial flavors, no artificial preservatives, no EDTA and no high fructose corn syrup.

Inspired by an original Kraft formula, PURE Kraft Mayonnaise contains only soybean oil, vinegar, eggs, egg yolks, sugar, water, lemon juice concentrate, ground red pepper, dried garlic and mustard oil. This classically inspired refrigerated mayonnaise has a vibrant, well-balanced flavor and a thick, creamy texture with a superior cling and bind.

Food additives have become a rising concern among consumers1, with about 40% of consumers more concerned about additives in their food now than they were in 2012.2 Therefore it was important for Kraft Foodservice to formulate a product to meet the demand of both operators and consumers. PURE Kraft Mayonnaise makes it easy for you to expand customer reach to those seeking products with fewer artificial ingredients.

Gain a competitive advantage by increasing your menu options with dishes featuring PURE Kraft Mayonnaise. From bound salads to sandwich builds, PURE Kraft Mayonnaise makes it easy to elevate your menu with stunning dishes, and satisfy customers with real, wholesome ingredients.

Whether menuing one of the PURE Kraft–inspired recipes or creating your own signature dishes, PURE Kraft Mayonnaise delivers the simple pleasure of exceptional taste to everything it touches.

It’s time to get started with PURE Kraft Mayonnaise. For more information and a free trial offer up to $75, visit purekraftmayonnaise.com.

1 Technomic, Healthy Eating Consumer Trend Report, 2014
2 International Food Information Council Foundation, 2014 Food & Health Survey

# # #

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.

ABOUT KRAFT FOODSERVICE

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.Kraftfoodservice.com for more information.

Source: Kraft Foodservice