SAN FRANCISCO & EL SEGUNDO, Calif. – Instacart (www.instacart.com), the only service that can deliver groceries from multiple local stores within an hour, and Fresh & Easy announced today that they have partnered: Instacart will now deliver groceries from Fresh & Easy stores in the Greater Los Angeles area and San Francisco Bay Area. This is the first time that Fresh & Easy has offered its customers delivery.
Instacart customers will be able to choose from Fresh & Easy’s wide variety of grocery products ranging from produce to household items. Fresh & Easy’s selection of fresh, prepared foods will also be available, giving customers access to popular products ranging from Fresh & Easy’s Ready to Cook line of prepared meats and veggies to Wild Oats USDA-certified organic meals, pizzas, sandwiches and salads.Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. The partnership with Instacart is the next natural step for the company, making Fresh & Easy products more accessible and even more convenient to customers.
“We’re excited to work with Fresh & Easy to deliver groceries in LA and the Bay Area,” said Heather Wake, General Manager, Instacart. “Our customers are always looking for healthy and fast meal options, and Fresh & Easy, renowned for its prepared meals, is an excellent partner to help meet that demand.”
“Partnering with Instacart is a win-win for everyone – our existing customers will now have a convenient and reliable delivery option for their favorite products, and we will be able to extend our reach to new customers who may not have yet visited one of our stores,” said Mike Evans, vice president of marketing, Fresh & Easy. “Online ordering and product delivery have been major priorities for Fresh & Easy this year and we are glad we are able to launch with such a strong partner in Instacart.”
Instacart will initially launch with Fresh & Easy in Greater Los Angeles and the San Francisco Bay Area with plans to expand to other areas where Fresh & Easy has a presence. Fresh & Easy has 167 stores across Arizona, California and Nevada, providing a wide range of opportunities to grow the partnership and serve additional customers.
Customers can sign up for a free account on www.instacart.com and get free delivery on their first order of $35 or more. Instacart also offers an Amazon Prime-like service called Instacart Express – an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99.
About Instacart
Instacart is the only service that can deliver groceries on demand from multiple stores within an hour. Founded in San Francisco, Instacart is now available in major cities across the US, delivering from both local grocery stores and national chains such as Whole Foods Market, Safeway, Shaw’s, BJ’s Wholesale and Costco. Using an innovative crowdsourced approach, Instacart relies on a pool of thousands of trained Personal Shoppers who empower stores to deliver groceries to customers in a fast and cost-effective way. Learn more at www.Instacart.com.
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.
Source: Fresh & Easy
