Eagle ID — Over one hundred and thirty content marketing executives gathered at the Highline Ballroom in New York City on November 12th for the tenth annual Custom Content Council Pearl Awards ceremony. Competing against custom content creators and agencies from 13 different countries representing brands such as Coca-Cola, Ford, Walmart, Whole Foods Market and GEICO, the Idaho Potato Commission, in conjunction with Plate magazine, took home top honors in the Best Achievement of Corporate Objectives–B2B Strategy for its annual Chef’s Calendar.
Celebrating the award, Don Odiorne, Vice President–Foodservice for the Idaho Potato Commission, recognized years of work went into the win. “We’ve been collaborating with the editors at Plate for the past six years, and our dedication to communicating the value proposition of Idaho® Potatoes to chefs has paid off with this award.” Over 30 judges assembled in New York, Washington D.C. and San Francisco to judge all 587 entries. Gold, silver and bronze awards were presented by JD Roberto, host of The Better Show, and Abbey Klaassen, Editor of Advertising Age.
For more information about the Idaho Potato Commission’s foodservice marketing program mission and accomplishments, visit foodservice.idahopotato.com.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain–fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit: www.idahopotato.com.
Source: Idaho Potato Commission
