The grocery industry is grappling with significant transformation in the marketplace. Traditional supermarkets are feeling pressure from new competitors, including upstarts focused on natural and organic goods and big-box retailers such as Wal-Mart and Target that have expanded their grocery offerings. All of these stores have had to figure out how to adapt to the preferences of millennial shoppers and fast-moving food trends, from the rise of the paleo diet to the preference for eating local.
A new research report from the Food Marketing Institute, a nonprofit group that represents the interests of food retailers and wholesalers, helps bring into focus the challenges and opportunities that retailers face as they try to win over new customers and hang onto existing ones.
Here are the key findings:
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