TORONTO – For 55 years, Giant Tiger's smiling feline mascot has beckoned shoppers, mostly in small towns and cities, and those making a pit stop on the way to the cottage.
But after years of operating under the radar amid intense competition against rivals like Walmart and the now defunct Target Canada, the company is setting its sights on becoming a household name.
The Ottawa-based retailer, with its trademark yellow branding, currently operates 220 stores and has a goal of opening 10 to 15 new stores every year for the next three to five years.
The company also has plans to revamp the design of its locations and increase its product offerings in order to build a better shopping experience. Growing its e-commerce business has also been a top priority.
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