CHICAGO — Giant Eagle, a regional United States multi format food and fuel retailer that operates 229 supermarkets and 168 fuel and convenience store locations, has implemented Galleria’s Promotional Display Optimization™ solution throughout its supermarkets to generate thousands of store-specific display plans on a daily basis.
“We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently,” said Dan Schnorr, senior director of retail space planning, Giant Eagle. “As we implemented the process, and it was further refined working with Galleria, I was initially surprised to the degree that each end-cap looked so different from store to store. All of our end-caps now feature more product family items than we displayed in the past.”
Galleria designed a system that treats every Giant Eagle supermarket uniquely – with end-cap displays now based on the anticipated demand within each store. This resulted in improved in-stock position, fewer out-of-stocks, increased sales and more satisfied customers.
Galleria began working with Giant Eagle on the project three years ago – with their software capabilities now at work within 194 supermarkets.
“We rolled the system out by region at first, picking up new stores, both corporately and independently owned, as we went,” he said. “It took a little bit of lead time, but now we’ve implemented the solution chain-wide for most of our Giant Eagle and Market District supermarket locations.”
Today, many of Giant Eagle’s stores have varied layouts with a different number of end-caps at each location that still require Schnorr’s team and store leaders to prioritize what items should be displayed on end-caps and the areas of the store that will be targeted with certain items. However, with the Galleria solution, Giant Eagle can generate literally thousands of end-cap planograms on a weekly basis – cost-effectively and with more accuracy.
“Retailers wouldn’t be surprised that if you provide the right product in the right quantity at the optimum location in a store that it will impact sales,” Schnorr said. “But it would probably surprise some to know how big the return on investment can be in implementing a solution like Galleria’s.”
Galleria’s Promotional Display Optimization solution enables retailers to generate thousands of store-specific display plans on a daily basis. It is one of several products offered by Galleria, a leading provider of retail and category optimizations solutions.
For more information about Galleria’s Promotional Display Optimization solution, contact (866) 899 0852 or visit http://www.galleria-rts.com/solutions/solutions-for-retailers/pdo.
About Galleria Retail Technology Solutions
Galleria is the leading provider of retail and category optimization solutions. With its comprehensive product suite, Galleria provides customer-focused solutions for clustering, automated assortment and space optimization supported by detailed analytics and reporting tools designed to meet the needs of retailers and CPG vendors and manufacturers. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions. Galleria currently works with many of the world’s leading retailers including Asda, Giant Eagle, Morrisons, Safeway, MVideo, and One Stop. For more information about Galleria, visit www.galleria-rts.com or dial 1-866-899-0852.
About Giant Eagle
Giant Eagle Inc. is one of the nation’s largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine’s largest private corporations list. Giant Eagle is also a recent recipient of Grocery Headquarters’Retailer of the Year Award and the EPA’s ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 229 supermarkets in addition to 168 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Source: Giant Eagle
