Giant Eagle is aiming to do battle with the growing number of competitors in the central Ohio grocery market with a new loyalty program.
The program, called fuelperks+ will be rolled out Monday in central Ohio, the first major market to get it.
It lets customers earn points not only toward fuel discounts at Giant Eagle’s GetGo stations but to also use toward grocery purchases — up to 20 percent off.
The old program was good, said Brian Ferrier, Giant Eagle’s regional director of operations. Customers told the company that they really liked it, but after testing the new program in Indianapolis, Giant Eagle realized that it had something that resonated with consumers, something built on the idea “for anything and everywhere,” he said.
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