Giant Eagle Reduces Prices Again As Customers Seek Value

Giant Eagle continues to go hard after its value reputation, unveiling a second round of price reductions on top-selling items in its stores Thursday — not to be confused with its shorter-term "low price locks" on seasonal items.

If it sounds like more of the same, that may be because it's been the grocery industry story of the past few years. Customers are researching their options more, making trips to different stores based on their deals and generally stretching those dollars every which way.

A survey earlier this year found 75 percent of shoppers reported being more sensitive to price, up from 70 percent last year. And 42 percent felt their purchasing power had dropped over the past 12 months, according to Parago, a Lewisville, Texas, agency that polled 1,100 people in March.

Before shopping, 80 percent of consumers hunt for deals, rebates and the best prices, compared to 69 percent last year, the survey found.

To read the rest of the story, please go to: Pittsburgh Post-Gazette