Food Service Solutions Appoints Steven Snitkin as Regional Sales Director

Wilmington, Delaware – Food Service Solutions USA (FSS USA), a leading provider of premium commercial foodservice equipment and culinary solutions, is pleased to announce the appointment of Steven Snitkin as Regional Sales Director.

With more than 30 years of experience in the commercial foodservice industry, Steven brings an exceptional combination of culinary expertise, strategic sales leadership, product management, and customer-focused business development. Throughout his career, he has helped operators, dealers, consultants, and manufacturers identify innovative solutions that enhance kitchen performance, improve food quality, and drive operational success.

In his new role, Steven will be responsible for supporting FSS USA’s continued growth by strengthening customer relationships, expanding market opportunities, and providing consultative solutions that help foodservice operators achieve their business objectives.

Prior to joining FSS USA, Steven held several leadership positions with RATIONAL Cooking Systems, where he played a key role in developing national account strategies, launching innovative customer training initiatives, leading product introductions, and creating sales enablement programs. He also partnered with many of the country’s largest foodservice operators to accelerate technology adoption and support long-term business growth.

Earlier in his career, Steven held leadership roles with US Foods, Sysco, Guest Services, Inc., and Acropolis Greek Restaurant, providing him with a unique perspective across restaurant operations, food distribution, manufacturing, and strategic sales management.

A graduate of Johnson & Wales University, Steven earned an Associate Degree in Culinary Arts and a Bachelor’s Degree in Hospitality Management. His professional journey began in the kitchen, where a passion for food and exceptional dining experiences inspired him to pursue a culinary career. This hands-on experience continues to influence his consultative approach, enabling him to understand both the operational and culinary challenges faced by today’s foodservice professionals.

Known throughout the industry for his collaborative leadership style, strong customer relationships, and ability to bridge culinary excellence with business performance, Steven is passionate about mentoring others, introducing innovative technologies, and helping customers achieve measurable results.

“Steven’s extensive industry experience, customer-first mindset, and deep understanding of foodservice operations make him an outstanding addition to our team,” said Chris Koehler, CEO, Food Service Solutions USA. “His proven ability to build strong partnerships and deliver innovative solutions aligns perfectly with our mission of helping customers operate more efficiently and successfully. We are excited to welcome Steven to the organization and look forward to the impact he will have across the region.”

Steven chose to join Food Service Solutions USA because of its highly respected industry reputation, exceptional team, and portfolio of best-in-class foodservice equipment solutions. He looks forward to helping customers discover innovative technologies that improve efficiency, elevate food quality, and support the evolving needs of today’s commercial kitchens.

When he’s not working with customers, Steven enjoys spending time with his family, especially making memories with his grandsons at the beach. Whether in the kitchen, on the road, or by the ocean with family, he believes great experiences are built through passion, relationships, and serving others.