San Antonio, TX – The Food Marketing Institute (FMI) honored three grand prize winners and three honorable mentions at its inaugural Gold Plate Award presentation at the Health and Wellness @ Retail conference in San Antonio. The winners were recognized for creating food retail programs that promote family meals.
Category A (1-49 stores) = Redner's Warehouse Markets, Inc.
A registered dietitian coordinates Redner’s HealthCents program, which includes a bi-monthly health and wellness newsletter, weekly informative circular ads, and a merchandised “better for you” end-cap in all stores.
Category B (50 – 199 stores) = Price Chopper Supermarkets
The education and outreach program promotes the idea that all mealtimes can be family mealtimes. Outreach components include recipes, coupons, food demonstrations, informational tips and giveaways.
Category C (more than 200 stores) = Affiliated Foods Midwest Cooperative, Inc.
Using a weekly flyer as a primary tool, the Family Meals Program suggests and promotes simple components to a family meal. More than 500 retailers use this flyer to guide consumers to products that are supported by recipes and meal ideas.
Honorable Mentions:
Safeway Inc.
The Sustaining Meal Solutions Platform aims to transform the deli department into a destination for quick service family meals. The program reaches about 1.2 million households.
Hannaford Bros. Co.
The Veggie of the Month program highlights seasonal vegetables with kid-friendly recipes, take-away information on health benefits, and fun educational activities. All 181 Hannaford stores participate in the program
BD&K Foods, Inc.
BD&K Foods Fixin’s line of hot, healthy, ready-to-eat packaged vegetables and side dishes are made without preservatives or artificial ingredients and each package includes a Fixin’s Fact about the advantages of eating family dinners together.
The winners each received a Gold Plate Award trophy, $1,000 cash prize to further support their programs, and complimentary registration, hotel and round-trip airfare for one to the 2013 Health & Wellness @ Retail conference.
FMI, and its partner and founding supporter Nestlé USA, envision that the Gold Plate Award will continue to advance the goals of the FMI Family Meals campaign. The award will become an annual honor maintained by FMI’s foundation.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members. www.fmi.org
Source: Food Marketing Institute (FMI)
