Wal-Mart's latest major offensive in an already super-competitive Northern California supermarket environment launched Wednesday.
The retail giant is simultaneously opening five new Neighborhood Market stores in the Central Valley, three of them in the Sacramento area.
The stores are at 2700 Marconi Ave. in Sacramento, 4080 Douglas Blvd. in Granite Bay, 255 G St. in Lincoln, 1189 E. March Lane in Stockton and 1421 Coffee Road in Modesto.
All five stores opened at 8 a.m., with grand-opening festivities scheduled at each site.
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