Two Wisconsin grocers are poised for battle over the use of a logo shaped like a highway sign to promote their locally made products.
At odds are Metcalfe Inc., operator of two supermarkets in the Madison area and one in Wauwatosa, and larger chain Festival Foods.
Both, according to Metcalfe, have been using logos with the badge shape of a U.S. highway marker to market such items as blue cheese from Shullsburg, tortillas from Watertown, pasties from Green Bay and locally grown, 98-cents-a-pound green beans.
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