BYRON TOWNSHIP – Want free groceries?
That's what the parent company of Family Fare and D&W Fresh Market is touting with its new loyalty card, which will officially launch Sept. 18.
Previewed in ads this past Sunday, more than 44,000 shoppers of the two grocery stores have said yes to the "yes Rewards" card. Yes is short for "You Earn and Save."
The still unanswered question is whether the yes card can lure customers accustomed to chasing sales at several stores to spend the bulk of their shopping dollars at one retailer.
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