Dorothy Lane Market — the family-owned, three-store grocery chain that operates stores in Oakwood, Washington Twp. and Springboro — has captured two national awards for its marketing efforts.
The Master Marketer Awards were announced this week by grocery wholesale distribution company SUPERVALU at its 5th Annual National Expo held in Eden Prairie, Minn. The competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by SUPERVALU, drew more than 450 entries.
Winners were chosen based on creativity, clarity and effectiveness of the stores’ marketing efforts, according to a SUPERVALU release. Entries were assessed by professors and graduate students from the University of Minnesota, Twin Cities and California Polytechnic State University in San Luis Obispo, Calif.
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