C&S Wholesale Grocers, LLC Partners With Upside to Drive Value and Boost Loyalty for Independent Grocers Nationwide

C&S Wholesale Grocers, LLC is partnering with Upside, a leading digital marketplace that connects millions of consumers with retailers nationwide through personalized cash-back offers. Through this partnership, Upside will bring new and infrequent shoppers to C&S-owned stores like Piggly Wiggly and Grand Union, and independent grocers across its network, driving repeat visits and measurable sales growth.

C&S is partnering with Upside to deliver greater value and strengthen brand loyalty for Piggly Wiggly, Grand Union and independent grocers nationwide. Upside’s two-sided marketplace helps retailers drive incremental sales and profits with no upfront cost, while helping consumers get cash back on their everyday purchases. This partnership provides a tech-enabled approach to customer acquisition and retention, unlocking new profit potential amid rising industry pressures.

C&S will highlight this partnership and nationwide roll-out plan at fall selling shows throughout August and September.

Mark McGowan, Executive Vice President, Retail and Chief Merchandising Officer, C&S Wholesale Grocers:

“Our partnership with Upside continues C&S’s strong legacy of braggingly happy customers and our commitment to providing franchisees, independent retailers and shoppers with a differentiated experience that drives value and loyalty. It’s a win for retailers and consumers, and we look forward to seeing how this collaboration will deliver meaningful benefits for both.”