New York, NY – On November 2nd, Chopt Creative Salad Company debuted the Spicy Singapore Noodle Bowl featuring Nona Lim’s Fresh Laksa Rice Noodles at all restaurant locations in New York, Connecticut, Washington D.C., Maryland, Virginia and North Carolina. This delicious bowl combines the full creativity of Chopt Creative Salad Company’s chefs with the delicate texture of Nona Lim’s fresh laksa noodles. Every Spicy Singapore Noodle Bowl will be accompanied with point-of-sale Nona Lim branding as part of Chopt’s ongoing program which celebrates their exceptional ingredient sourcing from the best independent food companies.
Chopt Research & Development Chef Aneesha Hargrave explains the reasoning behind using Nona Lim’s product. "Featuring Nona Lim's laksa noodle provides the rare opportunity to build a salad inspired by the flavors and textures of Singapore using an authentic product of this same place. This is both very cool and supremely inspiring."
“We are so proud Chopt Creative Salad Company selected Nona Lim to source this artisan ingredient,” says Nona Lim’s Founder, Nona Lim. “Thousands of new customers will sample Nona Lim’s laksa noodles for the first time when ordering the Spicy Singapore Noodle Bowl and we couldn’t be more thrilled.”
The Spicy Singapore Noodle Bowl featuring Nona Lim will be sold at over 30 Chopt Creative Salad Company restaurants. Made with new ingredients like Chili Sambal Vinaigrette and Spicy Pickled Snap Peas, along with vegetables sourced from local farms whenever possible, this menu feature is sure to delight customers. Nona Lim’s fresh laksa rice noodles are a nod to the founder’s Singaporean heritage, where laksa noodles are a part of a melting pot of Asian cuisine cultures. Customers who enjoy the Spicy Singapore Noodle Bowl will be able to pick up their own Nona Lim’s laksa noodles at the many fine retailers where Nona Lim is sold. Nona Lim’s laska noodles are gluten-free and sold fresh in the refrigerated section.
About NonaLim (www.nonalim.com) (www.facebook.com/NonaLimFoods)
Since 2006, Nona Lim has been crafting fresh, healthy foods that are convenient and delicious. The brand’s philosophy is that clean, simple cooking yields the best flavor and nutrition. Nona Lim stocks an Oakland kitchen with fresh vegetables, herbs, and spices so that one recognizes every ingredient on the package—no preservatives, additives or excess salt. The Nona Lim line of soups, broths, and noodles features both traditional American and Asian favorites, inspired by Nona’s childhood in Singapore and the culinary creativity of California. With products that are ready in minutes, Nona Lim makes it easy and delicious to eat well and fuel an active lifestyle. All Nona Lim products are sold in the refrigerated section. In 2015 Nona Lim has been recognized widely for both clean label and great taste with awards from Clean Eating Magazine, Prevention Magazine and as a 2015 SOFI Award Finalist
About Chop’t Creative Salad Company (www.choptsalad.com)
Chopt Creative Salad Company is the future of fast food. With roots in reinventing the classic salad in 2001, Chopt has built its popularity on putting the “creative” in creative salad company. With a focus on mindful sourcing, Chopt combines seasonal ingredients from local specialists with authentic flavors from around the world to craft unbeatable salad combinations and artisan salad dressings. Chopt’s “Better Dressings” are homemade with care in small batches every day. Founded by college friends Tony Shure and Colin McCabe, this small, fast-growing company has expanded from its original restaurant in Union Square in New York City to a family of 32 restaurants in New York, Washington, DC, Virginia, Maryland and North Carolina.
Source: Nona Lim