Cheaper Produce, 'Grocerant' Trend Powering Whole Foods' 365

While its first 365 store has been open only a month, Whole Foods Market executives gave investors a peek into what’s working, and it looks like its “grocerant” offerings, like the vegan By Chloe restaurant, are an early hit.

In a presentation at the Oppenheimer Consumer Conference, Whole Foods executives — including co-founder and co-CEO John Mackey — revealed some insights. While declining to give sales figures, he did say: “We had to add two more cash registers to the front end, and we’re very happy.”

He says the company is busy trying to quickly translate its experience in the first stores as new ones open. For instance, “we didn’t have conveyer belts, because we thought we’d get smaller basket size. But it’s been the opposite.”

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