WOOSTER, Ohio – Chefs rely on foodservice distributors worldwide for top-quality center-of-the-plate solutions to woo customers. At this year’s Certified Angus Beef ® Annual Conference, held in Tucson, six U.S. distributors were honored for their beef leadership. They gathered with suppliers and family Angus cattle ranchers to nurture their focus on delivering premium beef.
“We are proud to partner with these companies and congratulate their ongoing successes,” says John Stika, the beef brand’s president. “Every time they recommend the Certified Angus Beef ® brand, they embrace our family ranching heritage and dedication to quality from farm to table.”
- Newport Meat Company So-Cal, Irvine, Calif., received the Foodservice Commitment to Integrity award. Newport expertly delivers specialty beef cuts to leading restaurants in the market and works closely with accounts to ensure the Certified Angus Beef ® brand is recognized by name on the menu for genuine quality. Through beef expertise and attention to detail, the team’s focus on the brand also earned honors as the Top Sales Volume Specialty Meat Company. The distributor helps customers appreciate the brand’s quality from farm to table.
- Sysco Houston, Houston, Texas, received the Broadline Foodservice Distributor Marketer of the Year award. Marketing and training showcased Sysco Houston’s team of protein specialists. They worked closely with restaurateurs to focus on premium beef menu items. Hands-on educational programs for staff and customers explained the Certified Angus Beef ® brand’s quality and identified ideal items for health services menus. The introduction of Certified Angus Beef ® product of Texas also helped Sysco Houston earn the Top Sales Volume Broadline Foodservice Distributor award.
- US Foods – Knoxville, Alcoa, Tenn., was recognized for Dedication to Excellence. Through eight consecutive years of growth with Certified Angus Beef ® brand products, US Foods – Knoxville has helped customers also grow and succeed with premium beef on the menu. The brand is the cornerstone of US Foods’ focus on consistent, high-quality products and beef expertise. Educational programs help the team deliver products that perform as expected when served and build customer trust in the restaurant, distributor and the beef brand.
- Food Services of America – Portland, Woodburn, Ore., was named the Foodservice Brand Extension Marketer of the Year. This distributor builds strong relationships with high-profile customers by offering specialty cuts, including Certified Angus Beef ® brand Prime and Northwest-produced Certified Angus Beef ® brand items. The efforts earned a 16% sales gain for the company’s 20th year offering the brand of beef.
- Sysco Gulf Coast, Geneva, Ala., received the Foodservice Value-added Products Marketer of the Year award. Sysco Gulf Coast offers customers a complete selection of fresh cuts, as well as value-added items that deliver both great taste and convenience. Successful promotions encouraged the sales team to discuss several new items with customers, and helped the company grow both sales and customer success with premium beef menu items.
- Sierra Meat & Seafood, Reno, Nev., was named the Specialty Meat Company Marketer of the Year. Through its long-time focus on delivering premium beef, Sierra Meat & Seafood is intent on building customer relationships and remaining authentic to its roots. The third-generation company begins customer conversations with Certified Angus Beef ® brand quality and works one-on-one with them to feature new cuts on the menu. The staff focuses on sharing Sierra’s heritage as they deliver high-quality beef and menu solutions to customers’ kitchens.
Founded in 1978 by a group of family Angus ranchers, the Certified Angus Beef ® brand is the only beef brand owned by the family farmers and ranchers of the American Angus Association®. The industry leader and world-renowned brand of beef is enjoyed for its flavor, tenderness and juiciness and is offered by the finest restaurants and retailers around the globe. Known for exceptional quality and generous marbling, the Certified Angus Beef ® brand meets or exceeds 10 standards for quality, making it more selective than USDA Choice or Prime. Only 1 in 4 Angus cattle meet the brand’s exacting standards. For more information, visit www.CertifiedAngusBeef.com, read the brand’s blog at www.GoRare.com, or look for the brand on Facebook, Twitter, Instagram and Pinterest.
Source: Certified Angus Beef ® brand
